top of page
Award-Winning Writer & Musician & Ping Pong Player & Rubik's Cube Solver & Yo-yo-er & Olympic Participant &
Midea
Name recognition for a brand no one was familiar with?
My idea.
.
We created the Chief Idea Officer to emphasize Midea's value proposition: we make the most creative and innovative products.
We started with a video campaign and a New York City takeover, because with a historic heatwave predicted for the summer, we knew NYers would be in desperate need of a high quality window unit.
Meet the Midea CIO:
What comes after summer?
The Holidays.
With huge goals of showcasing and explaining an entire suite of products in just 60 seconds, we focused on the family grump: not excited for the festivities, looking for every opportunity to democratize their misery.
bottom of page